This double page spread is about the latest summer clothing, what works well together and how to get 'the celebrity look' and where to get the clothes from.
- The title 'WALKING ON SUNSHINE' attracts attention to the reader as it is an unique title and it makes the reader become interested. The title instantly informs us that the clothes are summer clothes and the letters are in summery colours such as orange and pink. The letters are also in capslock and the SUNSHINE is in bold to show the reader that the double page spread is to do with summer clothing.
- In the corner of the page is says 'EVERYTHING UNDER £15' and underneathe that is says 'ESSENTIAL BUYS'. Everything under £15 is in capslock because it draws the readers attention to the price, the fact that £15 is in bold draws even more attention to the price because your eyes instantly go to the bold writing. Essential buys is in a pink banner which also draws attention as pink is a bright, bold colour and becasue the writing is white it makes it stand out. Essential means absolutely necessary and extremely important. The use of essential makes the reader think that they must have that piece of clothing.
- The part underneath the title 'Take a summer stroll in these cool combos with mix 'n' match sunnies and sandals...' adresses the reader directly as it is giving the readers a command kind of or a suggestion.
- There are pictures of outfits to show what goes well together and they have also matched celebrities with the outfits to show the reader how they can get that celebrities look. Next to one outfit is a picture of Miley Cyrus and there is also a caption saying 'MILEY does comfy chic in cute cream shorts. They have done this with other celebrities too. Above the outfits are the places where you can purchase them for example Primark, New Look and Next. The prices are also shown next to the items of clothing.
- The sunglasses and sandals are seperate to the outfits but there is a similar layout and they still use celebrities to show how you can get their style and what they wear. There is a caption for the sunglasses saying 'Buy them bright for immediate star style' then there is an example of a bright pair of glasses and a caption near them saying 'Just like Demi's'. This is a unique way of selling becasue it promotes the glasses saying that they are the same as Demi's, so fans of Demi Lavato will want to buy them and just be like her. Again the prices are near all of the products and the places where you can purchase them from.
- Three main colours are used, pink and orange because they are summery colours and black and white which both are bold and stand out. I think the colour scheme is kept simple because the clothing/shoes/sunglasses are so bright, so they used a simple colour scheme to let the items stand out.
- The same font is used througout the two pages maybe to keep it simple but effective.
- The layout is very clear and organised, there is also a little website at the bottom which readers can visit to get more fashion and beauty.
No comments:
Post a Comment